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We Build Loud
Brands.
Quietly.

AI-native operators for founder-led consumer brands. We plug in, fix what's broken, automate the busywork, and keep the team small, fast, and focused on what moves the business.

Let's Talk → See the work PARTNERING WITH 2 NEW BRANDS THIS QUARTER
Inio Brands: operators at a wood worktable with prototypes, swatches, and a P&L on screen
15+ Years · 50+ Brands Pacific Northwest
About Us(01)

Operators focused on growth, execution & the work that matters.

We're not consultants with slide decks. We're operators with calendars. Partners who sit inside your business, own the outcomes, and ship.

Consumer packaged goods on a retail shelf
Founder in workspace

Built for founders.

Small team, AI-leveraged, fast.

15+(Years)

Operating inside consumer brands at every stage of the curve.

50+(Brands shaped)

Founder-led brands shaped through fractional, agency, and operator work.

15+(Embedded)

Deeper fractional engagements where we sat inside the business and owned the outcome.

Trusted by 50+ founder-led consumer brands.

★★★★★
"They understood our brand better than we did. Showed up, did the work, and left us in a stronger position than we've ever been."
F
Founder DTC Food Brand
100%

Client referrals

All of our clients come from clients.

Pacific Northwest forest and mountains

Made in the PNW

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Our Work(02)

Sample projects.

Guided: stacks of vibrantly printed custom packaging

Built three channels under one roof (DTC, retail, and trade manufacturing) from zero into 8,000+ doors including Walmart, Office Depot, and Staples. Eleven years running every function.

Custom packaging, 8,000 doors

CEO2008–2019
Blok Biltong: four flavor pouches with South African-inspired charcuterie branding

Built the marketing, brand, and eComm engine for a small-batch food brand finding its DTC footing. Acquired in 2019.

Biltong, built then sold

Fractional Head of Operations2018–2019
Dewey Crush canned cocktails: flavored RTDs on a beach

Owned GTM, co-packer selection, distributor strategy, retail rollout, and the brand systems built to survive a crowded shelf. Four years in the deep end of alcohol.

RTD cocktails, retail rollout

Fractional COO / CMO / CFO2021–2025
21 Again Remind: men's support supplement canister on a retro-stripe backdrop

The full operator stack for a men's wellness brand. eComm, ops, supply chain, and brand.

Men's wellness, full stack

Fractional COO / CMO2025–Present
Boomstick Sports Gum: three flavor canisters on a blue patterned background

C-store on one side, DTC on the other. Running digital, retail, ops, and supply chain across both.

Sports gum, two channels

Fractional COO2026–Present
Premier Catch: vacuum-sealed wild Alaskan king salmon portions

P&L discipline on one side. Acquisition and retention on the other. Numbers and marketing under one hat.

Wild salmon, P&L + growth

Fractional CFO / CMO2022–Present
Our Process(03)

A process built around finding what's blocking. & fixing it.

(01)

Discovery

A few honest conversations, a look at the numbers, and a clear read on where the business actually is, not where it wishes it was.

(02)

Strategy

A short, sharp plan you can actually run. Pricing, product economics, priorities ordered, owners named, and the dumb stuff dropped from the list.

(03)

Execution

We do the work. Hire the team, run the campaigns, fix the P&L, ship the launch, augmented with AI and automation so a small crew moves like a big one.

(04)

Handoff

Documented, trained, running without us. The point isn't to be needed forever. It's to leave it better than we found it.

Services(04)

What we plug into. Wherever you are in your brand's curve.

Team aligning at a whiteboard
(01)

Organization & Syndication

Org design, hiring plans, role definition, partner & investor syndication. We line up the people and the capital before you need either one to move.

  • Org design
  • Hiring plans
  • Investor syndication
  • Partnerships
Scoop of supplement powder: product formulation and development
(02)

Product & Forge

Product idea to production-ready. We partner with best-in-class formulators, product developers, copackers, and supply chain operators, the relationships that decide whether a small brand can scale and not break when volume shows up.

  • Formulators
  • Product developers
  • Copackers
  • Supply chain
Operations and warehouse
(03)

Operations & Systems

Technology stack, workflows, supply chain, fulfillment, and the AI tooling that lets a small team run like a big one. The boring stuff that quietly decides whether the business works.

  • Tech stack
  • Workflows
  • Supply chain
  • AI tooling
Growth and go-to-market
(04)

Go-to-market

We don't just plan it, we run it. Channel strategy, paid media, lifecycle, retention, partnerships, retail rollout, executed by an operator inside your team, leveraged with AI workflows so the cadence actually holds.

  • Execution
  • Paid media
  • Lifecycle
  • Retail rollout
Fractional Roles(05)

The operator you need.

Also available as fractional leadership roles
Engagement Models(06)

Two ways to work together.

Contract
Per Project
Defined scope · Fixed window
  • Defined scope, fixed window
  • Embedded operator inside your team
  • Weekly check-ins and shared docs
  • Full handoff at close, no lock-in
Let's Talk →
Partnership★ Most teams pick this
Ongoing
Rolling quarterly · Deep integration
  • Ongoing leadership role on your team
  • Deep integration across ops & growth
  • Quarterly strategic planning
  • Potential for equity alignment
Let's Talk →
Frequently Asked(07)

Questions, answered honestly.

The short version of how we work. Got something more specific? The contact form is right below.

What does "fractional operator" actually mean?
A senior leader who joins your team part-time, with real ownership of outcomes. Not a consultant who hands you a deck, not an agency running campaigns from a distance. We sit inside the business, do the work, and report against the same numbers you do.
What kinds of brands do you work with?
Founder-led consumer brands, typically post-revenue and pre-Series A. CPG, food & bev, alcohol & spirits, health & supplement, beauty & personal care, and the print & packaging companies that support them.
How long does a typical engagement last?
Projects typically run 3 to 6 months around a defined scope. Longer term partnerships roll quarter to quarter and most run 12+ months. The honest answer: as long as we're moving the business and no longer than that.
How is this different from hiring an agency?
Agencies own deliverables. We own outcomes. You get an operator inside your team who can hire, fire, sign contracts, sit in board meetings, and make the call when one needs making.
Do you take equity in brands?
Sometimes, usually as part of a longer Partnership engagement where the alignment makes sense for both sides. It's never the default and never a requirement. Cash works.
Do you invest in the brands you work with?
We're not a venture fund, and we don't write checks just to pull the money back out as service fees. That said, in select cases we'll take equity in lieu of fees, or write a smaller early check when the alignment is right.
Contact (08)

Got something cooking?

  • 30-minute discovery call
  • No obligation, no pitch deck
  • Honest read on whether we're a fit

Or skip the form and email [email protected] directly.

Message received. Talk soon.

We'll review and reply within 48 hours. If it's urgent, email [email protected] directly.

Let's build something worth talking about.

No pitch, no hard press. Worst case, you walk away with our perspective on your brand. Consider it free counsel.

Schedule a Call →