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Inio Brands
Fractional CMO

A fractional CMO for founder-led consumer brands.

A fractional CMO is a senior growth leader who joins your team part-time and owns the number. Not an agency running campaigns from a distance. We build the brand, run the channels, and install the marketing engine a small consumer brand needs to grow.

The Role

What a fractional CMO owns.

We own how the brand shows up and how it grows: the story, the channels, and the systems that turn marketing spend into repeatable, profitable revenue.

Brand & positioning Paid media Lifecycle: email & SMS Retention & LTV Content & creative Organic & social Analytics & reporting AI marketing workflows
Signals

When founder-led brands bring one in.

(01)

Spend won't scale

CAC is creeping up and the channels that carried you are plateauing. More budget isn't buying more growth.

(02)

No senior owner

A founder or a junior team is running growth without a strategist setting the direction.

(03)

The brand is fuzzy

Positioning and story aren't landing, so the brand doesn't convert the attention it earns.

(04)

Retention leaks

Acquisition works, but repeat purchase and LTV aren't there, so growth is a treadmill.

How We Work

Embedded, not advisory.

(01)

Discovery

A look at the numbers and the business as it actually runs, and a clear read on what's blocking the next stage.

(02)

Strategy

A short, sharp plan you can actually run: priorities ordered, owners named, and the busywork dropped from the list.

(03)

Execution

We do the work, leveraged with AI and automation so a small crew moves like a big one.

(04)

Handoff

Documented, trained, running without us. The point isn't to be needed forever. It's to leave it better than we found it.

Selected Work

Brands we've grown.

Premier Catch wild Alaskan king salmon portions

P&L discipline on one side, acquisition and retention on the other. Numbers and marketing under one hat.

Wild salmon, P&L + growth

Fractional CFO / CMO2022-Present
Dewey Crush canned cocktails on a beach

Owned GTM, brand systems, distributor strategy, and the retail rollout built to survive a crowded shelf.

RTD cocktails, brand + GTM

Fractional COO / CMO / CFO2021-2025
21 Again men's wellness supplement canister

The full operator stack for a men's wellness brand: eComm, brand, ops, and supply chain.

Men's wellness, full stack

Fractional COO / CMO2025-Present
Fractional CMO FAQ

Questions, answered honestly.

Straight answers on how a fractional CMO engagement works. Something more specific? Get in touch.

What does a fractional CMO do for a consumer brand?
A fractional CMO owns growth part-time: brand and positioning, paid media across Meta, Google, and TikTok, lifecycle email and SMS, retention, and the analytics and AI workflows that give a small brand the leverage of a big-team marketing department.
How is a fractional CMO different from a marketing agency?
An agency owns deliverables: campaigns and creative. A fractional CMO owns the outcome, the number. We sit inside your team, set the strategy, direct the agencies and freelancers, and are accountable for growth against your P&L.
When should a founder-led brand hire a fractional CMO?
Usually post-revenue and pre-Series A, when growth needs a senior strategist but a full-time CMO salary doesn't fit the stage, or when spend is scaling faster than the strategy behind it.
How much does a fractional CMO cost?
Less than a full-time CMO and scoped to the work. We engage per project (defined scope, fixed window) or as an ongoing quarterly partnership, and we scope it honestly on a discovery call.

Need a growth operator on the team?

No pitch, no hard press. Worst case, you walk away with our read on your growth. Consider it free counsel.

Let's Talk