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Inio Brands
Fractional CFO

A fractional CFO for founder-led consumer brands.

A fractional CFO is a senior finance leader who joins your team part-time and owns the numbers: forecasts, unit economics, cash, and fundraising. Numbers you can defend in a board room and rely on at home.

The Role

What a fractional CFO owns.

We own the financial truth of the business (the model, the margins, and the cash), so every decision gets made on numbers you actually trust.

Forecasting & budgeting Unit economics Cash flow Margin & pricing Fundraising prep M&A readiness Board reporting Inventory finance
Signals

When founder-led brands bring one in.

(01)

Flying blind

Decisions are made on gut, not on a model you trust. You can't see what this month actually did to the business.

(02)

Cash is tight

Growth is outrunning the bank balance and the runway isn't clear enough to plan around.

(03)

Raising or selling

You need a defensible model and clean numbers for investors or a buyer, and a narrative that holds up in diligence.

(04)

Margins slipping

Revenue is up but profit isn't, and no one owns the unit economics closely enough to say why.

How We Work

Embedded, not advisory.

(01)

Discovery

A look at the numbers and the business as it actually runs, and a clear read on what's blocking the next stage.

(02)

Strategy

A short, sharp plan you can actually run: priorities ordered, owners named, and the busywork dropped from the list.

(03)

Execution

We do the work, leveraged with AI and automation so a small crew moves like a big one.

(04)

Handoff

Documented, trained, running without us. The point isn't to be needed forever. It's to leave it better than we found it.

Selected Work

Numbers we've owned.

Premier Catch wild Alaskan king salmon portions

P&L discipline on one side, acquisition and retention on the other. Numbers and marketing under one hat.

Wild salmon, P&L + growth

Fractional CFO / CMO2022-Present
Dewey Crush canned cocktails on a beach

Owned the model behind co-packer selection, distributor terms, and a retail rollout in the capital-heavy world of alcohol.

RTD cocktails, unit economics

Fractional COO / CMO / CFO2021-2025
Stacks of vibrantly printed custom packaging

Ran the P&L of a custom packaging manufacturer across DTC, retail, and trade: 8,000+ doors, eleven years, every function.

Custom packaging, full P&L

CEO2008-2019
Fractional CFO FAQ

Questions, answered honestly.

Straight answers on how a fractional CFO engagement works. Something more specific? Get in touch.

What does a fractional CFO do for a consumer brand?
A fractional CFO owns finance part-time: forecasting and budgeting, unit economics, cash flow, margin and pricing, board and investor reporting, and fundraising or M&A preparation.
How is a fractional CFO different from a bookkeeper or accountant?
A bookkeeper records what happened; a fractional CFO tells you what it means and what to do next. We own the forward-looking model, the strategy behind the numbers, and the board and investor narrative.
When should a founder-led brand hire a fractional CFO?
Usually post-revenue and pre-Series A, when the financial decisions get bigger (inventory buys, key hires, a raise) and you need a model and a strategist without a full-time CFO salary.
How much does a fractional CFO cost?
Less than a full-time CFO and scoped to the work. We engage per project (defined scope, fixed window) or as an ongoing quarterly partnership, and we scope it honestly on a discovery call.

Need a finance operator who owns the numbers?

No pitch, no hard press. Worst case, you walk away with our read on your numbers. Consider it free counsel.

Let's Talk